featured7 - How Instagram has altered our perception of food

How Instagram has altered our perception of food

The restaurant business has always been fueled by word-of-mouth marketing. As much as you can describe a dish of food, one can only assess when one has experienced said dish. This marketing is mostly impulsive. When and if you are impressed with the quality of food or service at a particular restaurant, you feel compelled to tell your friends and family about it. Till now, that is.

We often hear about how social media is shaking up different industries. Our means of communication, gathering information and validating information is nowadays entirely through the digital medium. You can find a chiropractor in downey and have their ratings instantly. The same for food, you may want to see what it looks like before you show up.

Instagram is one of the key digital media that many of us use. Instagram is leading a revolution on how food is perceived and restaurants chosen. People take photos of what they eat and post it on Instagram, partly to impress others and partly to spread the message.

The Instagram snaps market themselves. In fact the adjective “Instagrammable” is increasingly being used to classify food. And it is not just the food, but also the décor and general hygiene in the vicinity. Restaurants have to ensure that their establishments are customer friendly and clean so as to avoid any unwanted digital attention. They aren’t complaining though. With Instagram, they have an additional media to generate organic marketing without exhausting any resources.

Furthermore, new concepts are arising and spreading due to Instagram. All you need to take a decision on whether to introduce a recipe in your restaurant today is to look at the response online. If a particular dish or ingredient generates substantial likes/comments in Instagram, the product fit has already been validated. Even the farm-to-table concept has been aided by food travel bloggers posting content in social media.

All these change in perceptions are good for the end user. However, there are disadvantages. Restaurants have become increasingly vain.The arrangement of food on a plate is seemingly more important than preparing the perfect dish. The use of ingredients in such a way as to make the plate more colorful is yet another obsessive need that is entirely irrelevant to food quality.

At the end of the day, we are aware that Instagram exerts pressure on the Restaurant industry. However, it is important to remember that it is not the sole deciding factor behind customer acquisition. Other digital media such as TripAdvisor, Facebook, Yelp etc. and old school offline marketing also influence customer decision making. And those platforms focus more on product and service quality than just vanity.

info3 - How Instagram has altered our perception of food

Infographic by: visualistan.com
featured6 - 5 awesome seafood dishes you never heard of!

5 awesome seafood dishes you never heard of!

Unless you are a vegetarian, you love seafood. Let’s face it, no other category has so much variety as seafood does. To even count the number of dishes in Britain is a headache, let alone the entire world. So we just want to recommend to you some of the less heralded yet fabulous dishes. We have borrowed seafood cooking techniques from both the Western and Eastern worlds to put together this post.

Before we begin, we tried these recommendations after reading up on numerous food blogs and other resources. As is our style, we added our own touch to these recipes to give it a different taste. While a couple of them failed with hilarious consequences, we made some great inventions!

Grilled Grouper and fruit salad

A grouper is a fish from the same family as sea basses. The dish is prepared the same way you grill any fish. Add some salt and vinegar as you go along with it. The grouper goes with an array of fruit and vegetable combinations. Try it with some peach and apple salad.

Caramelized scallops

This is not as straightforward as the earlier one. You need a sweet and sour paste that contains sweet berries, ideally strawberries. The scallops are prepared normally, with heavy doses of butter and olive oil to marinate them.

Croqetas de Salmon

If you have heard of the Spanish croqetas, you know the ones with Jamon (ham) and Boletus (mushrooms). The salmon based ones are delicious as well. They are also simple enough to prepare, with mashed salmon, eggs and flour being used to prepare the batter and a deadpan for frying them to shape.

Crab mac and cheese

Nothing to explain here. The American favorite Mac and cheese get a new seafood twist to it. Stick initially with the same recipe to prepare a standard mac and cheese, and just before you add the melting cheese to the made pasta, add mashed crabmeat to the mix.

Orange shrimp with stir-fried rice and vegetables

The Asian style fried rice is a delicacy all over the world. It consists of vegetables, chicken or meat, depending on your preference. In this recipe, you add shrimp seasoned with orange juice, olive oil and soy sauce to the fried rice. Yum!

Whilst trying to prepare these recipes, try also to experiment with the odd ingredient change. As all of us have a different perception of taste, tweaking a few ingredients to your liking will likely cause you to relish the dish much more.